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Siddharth’s bilingual film titled 180 has begun shooting today in Hyderabad. Priya Anand and Nithya Menon play the lead roles in the film which will be directed by Jayendran Panchapakesan. The erstwhile ad film guru had made a film ‘Margazhi Ragam’ based on Carnatic concert which earned rave reviews. 180 is his first feature film and it is going to be produced by SPI Cinema Pvt. Ltd.

The film was launched earlier last week while Siddharth was busy shooting for his Telugu movie Bava in Rajahmundry. After completing a 28 day long schedule in Araku and Rajahmundry, Siddharth will finally join the team of 180 today. The story of 180 has been kept under wraps by Jayendran who’s the mentor of Siddharth. However, he has revealed that the film will be shot in Hyderabad, Chennai and USA and Red One Cameras will be used for filming 180. Sarath Vasudevan, who had composed music for Kalavaramaye Madilo, is the music director of 180. Balasubrahmanyan, who had shot Sainikudu earlier, is cranking the camera for 180.

Jayendran has been instrumental in introducing Avid Systems and with it Non-Linear Editing in India back in 1993 while he was working for Real Image Media Technologies. The same firm was responsible for bringing DTS, the digital cinema sound system in India. With plenty of experience behind the camera, Jayendran has worked on the script of 180 for almost two years. Siddharth immediately agreed to do the film and he revealed on his twitter page that he will be shooting for both 180 and K Prakash Rao’s fantasy film simultaneously. On the other hand, he also revealed that he has declined a crucial role in the Telugu and Tamil remake of 3 Idiots citing non availability of dates in near future. Priya Anand was recently seen in Leader and Rama Rama Krishna Krishna and Nithya Menon has made quite a name for herself with Malayalam films like Kerala Café, ‘Akakasha Gopuram’, ‘Vellathooval’ and ‘Angel John’. She has also signed another Telugu film Ala Modalaindi opposite Nani.

‘180’ with the latest RED Cameras: Director Jayender

‘180’ director P.Jayender, who’s getting together handsome hero Siddarth and Priya Anand along with another heroine Nithya Menon.

Though starting as an ad maker, his first passion remains films, reveals the director. P.Jayender worked for two years to make the script of ‘180’. Movie has high entertainment values and is made of a strong story base and even stronger screenplay.

'180' is going shoot with latest RED cameras with highly effective sensors for the best product on screen. Apparently these cameras are being used for the first time in Indian cinema.

Coming to the shooting schedules, first schedule will start on 15th July and work continuously after that the film’s unit will travel to USA for a brief period.

‘180’ movie launched today!

Earlier it was said that the leading production banner Sathyam Cinemas which produced ‘Thiru Thiru Thuru Thuru’ is again producing another film which is titled as ‘Putham Pudhu Kadhali’ in Tamil and ‘180’ in Telugu that has Siddharth in the lead role.

The movie which is being made both in Tamil and Telugu has been launched today. Popular add film maker Jayendra turns director with this film. It is a light hearted romantic comedy entertainer